STARTUP BRAND LAB
We help startups define their brand and scale their business. We implement marketing strategies developed at world class companies, to set them up for long and short-term growth.
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We specialise in B2C, Tech & Lifestyle Products
Services
Brand Narrative
What does your brand stand for, and how will you communicate that to customers? We help define your mission, values, and story, then translate that into messaging that resonates and differentiates you in market.
Digital and Content
We establish and manage your social channels, creating content strategies that drive engagement and growth. We can also hire and oversee your team, plugging in AI tools where they create value without exposing the brand to risk or quality issues.
Research
At different stages of your marketing journey, we help you understand what's working, uncover customer pain points, and validate ideas for product extensions or new offerings. Smart research prevents expensive mistakes and can present growth opportunities.
AI Collaboration
We use AI as a powerful tool to optimise processes and research, where reliable, but always plug in human tone of voice and emotional intelligence. The result is work that moves fast without losing the warmth and nuance your brand needs to truly connect.
SEO
We take a modern approach to SEO rooted in article writing, blog content, and ensuring your messaging aligns with what people are actually searching for. This covers both paid and organic strategies, building visibility that drives qualified traffic and sustainable growth.
Client History
Startup Brand Lab Clients
Tim Garrett
CEO, Gym Fit Out
“When you need help with marketing, you need a true expert and someone who combines the key elements into a result that is the very best for your business. Alexandra is that package. I think something that is under-appreciated is the role of empathy and deep research/listening skills, Alexandra uses both of these to develop a marketing plan that will help you skyrocket your business success 100X.”
Hubert Bonnefond
Founder, DareWin
“DareWin Evolution is a French startup specialized in blue biotechnology for food application. Working with Alexandra Hearth improved significantly the quality of our commercial documents. Consequences were easily quantified with a higher positive feedback rate of our clients. So, many thanks for this help as a concrete stone to build our company.”